Expanding Your Marketing Plan
Creating brands to distribute your products or services and grow your customer base.
What is Channel Marketing To Us?
Generating massive growth for partners though value-add solutions
Access New Audiences
Audience Growth
We'll create a brand to get your products and services in front of new audiences through content, affiliate links, paid ads, paid social and retargeting campaigns.
Increase Brand Recognition
Brand Growth
Your customer is out there, we'll make sure they can find you. Once we do that, we'll find more customers for you through a new value-add brand.
Increase signups, purchases and leads
Consideration
We use a proven, top-tier retargeting solution with cross-channel growth marketing to help you recapture those visitors that leave your site to drive more leads and sales.
Create stronger customer relationships.
Loyalty
Keep your audience coming back through flexible targeting and remarketing campaigns to increase customer lifetime value and gain loyalty through customer retention and referrals.
The Affirmation Growth Plan
Access to new customers with a channel partner brand
Brand Development
Jacob Matthew Group with develop a proprietary brand to add value to your products and services to attract customers without a strong intent to buy. Find missed opportunities by engaging new prospective customers through brand affiliation.
Audience Building
We start by creating the new brand's target audience to get in front of them. We take existing databases to build custom and look-a-like audiences and drive traffic and start the top-of-funnel process.
Drive Traffic
Now that we have a targeted audience and a sizable database of people that can buy your product or service, we use paid campaigns to drive traffic to that audience. We do this through search, social, referrals, direct traffic & retargeting campaigns.
Brand Awareness
Once we have deployed our traffic strategies its time to provide value and brand awareness to get the audience to click and take action. This is achieved by videos, blogs, ads, content, infographics, podcasts, streaming video, memes, gifs, cameos, etc. to create interest.
Customer Interest
One we have that awareness, we need to set the hook. To accomplish this we can use white-papers, ebooks, landing pages, lead forms, webinar signups, live chat and many other contact info grabbing tools.
Brand Consideration
Now that we have their info and interest we gotta back up the product and service to influence the decision. We can provide value through testimonials, demos, sales calls, case studies, stories, waitlists, social proof, FAQs, live chat, text, email, promo and trials just to name a few.
Decision
Closing time... we have reached the purchase phase. By creating urgency and value we get to the customer onboarding, signup, subscription, enrollment, free trial, purchase, order or however the invoice in generated. We then retarget the audience who reaches this phase and fails to purchase.
Let us know what you are looking to accomplish and we can whiteboard a plan
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