Expanding Your Marketing Plan

Jacob Matthew Group with develop a proprietary brand to add value to your products and services to attract customers without a strong intent to buy. Find missed opportunities by engaging new prospective customers through brand affiliation.

We start by creating the new brand's target audience to get in front of them. We take existing databases to build custom and look-a-like audiences and drive traffic and start the top-of-funnel process.

Now that we have a targeted audience and a sizable database of people that can buy your product or service, we use paid campaigns to drive traffic to that audience. We do this through search, social, referrals, direct traffic & retargeting campaigns.

Once we have deployed our traffic strategies its time to provide value and brand awareness to get the audience to click and take action. This is achieved by videos, blogs, ads, content, infographics, podcasts, streaming video, memes, gifs, cameos, etc. to create interest.

One we have that awareness, we need to set the hook. To accomplish this we can use white-papers, ebooks, landing pages, lead forms, webinar signups, live chat and many other contact info grabbing tools.

Now that we have their info and interest we gotta back up the product and service to influence the decision. We can provide value through testimonials, demos, sales calls, case studies, stories, waitlists, social proof, FAQs, live chat, text, email, promo and trials just to name a few.

Closing time... we have reached the purchase phase. By creating urgency and value we get to the customer onboarding, signup, subscription, enrollment, free trial, purchase, order or however the invoice in generated. We then retarget the audience who reaches this phase and fails to purchase.