Slope Style Content Marketing
Slope Style Content Marketing is an original content style that combines the best of article writing with the best of infographics, making all the information more accessible and fun. We've been around for a little while now, but it's been growing in popularity recently. We think this is because it's a great way to get your point across quickly and effectively, and it's a really visually engaging way of doing so.
Content marketing is more than a trend. In fact, it's a way of marketing that has been used for hundreds of years. It's the process of creating and distributing valuable, relevant and consistent content to attract and engage a clearly defined audience – with the objective of driving profitable customer action.
In other words, content marketing is NOT just blogging or social media! Content can take many forms: blog posts, videos, images, graphics, podcasts, infographics…the list goes on and on! The important point here is that content can also include traditional advertising techniques such as print ads or direct mail pieces – as long as they're consistent with your content strategy and meet the needs of your target audience.
Put simply, it's all about adding value to your target audience.The idea behind content marketing is that you put out valuable information for free to attract new customers and something else you want - recognition, leads, conversion. The more people you attract with your content, the more likely they are to become paying customers. Content marketing helps establish you as an expert in your field by getting your name out there. You'll build trust and authority around your brand or company which will make it much easier for future prospects to buy from you.
Just like any other form of marketing, content marketing can be tricky to get right. That's why we've put together this guide on how to do content marketing effectively. You'll learn what content marketing is, why it works and how you can use it to increase traffic, leads and sales for your business.